Otl aicher 19221991 was an outstanding personality in modern design, he was a cofounder of the legendary hochschule fur gestaltung hfg, the ulm school of design, germany. Just as important, according to this book, was a lifelong search for a. Otl aicher 19221991 regarded as one of the most famous german graphic designers of all time, otl aicher designed the lufthansa logo, bridged the gap between serif and sans serif with the design of the typeface rotis, and most famously, he revolutionised olympic identity and iconography of the 1972 summer olympic games in munich. Apr 05, 2018 otl aicher ha aiutato anche al design del logo dei giochi di mo naco. One of their first ideas was to use an element of the citys coat of arms or munchner kindl within the design which showed a monk or child pointing into the distance while clasping a book in his hand. See more ideas about otl aicher, graphic design and ulm. The monochrome graphic system that the late otl aicher created for the german town of. Aicher worked with brands such as lufthansa, braun and bulthaup, and was wellknown for the.
Feb 17, 2007 krups, braun, siemens, bosch i can read aicher s handwriting on many of their products. Otto otl aicher may 1922 1 september 1991 was a german graphic designer and typographer. Although he trained as a fine artist, aicher practiced as a designer for most of his career. All structured data from the file and property namespaces is available under the creative commons cc0 license. Strikingly modern poster design by otto otl aicher 8 pages with 17 illustrations, 9 in 2colors otl aicher, his wife inge scholl and max bill, founded the ulm school of design hochschule fur gestaltung ulm in 1953. Pin by holdmytype on lettering otl aicher, logo design. In only eight months, they succeeded in giving the entire braun product line from portable radios to music cabinets a completely new face. One of lisa strausfelds projects is wrongly titled the book of the dead. He went through several stages with his design team before finally finding the successful emblem.
Jul 28, 2016 this pin was discovered by holdmytype. Born in ulm, aicher was a classmate and friend of werner scholl, and through him met werners family, including his siblings hans and sophie scholl, both of whom would be executed in 1943 for their membership in the white rose resistance movement in nazi germany. Munich 1972 by otl aicher typography design, logo design, otl aicher. Modern and minimalist premade cosmetic logo set, brand identity design, skin care logo, photo studio logo, logo watermark for creative studio logo design corporate branding identity modern and minimal premade cosmetics logo set, brand identity design, skincare logo, photography stu best beauty images in 2019. See more ideas about otl aicher, design and graphic design. See more ideas about of brand, branding and otl aicher. Braun products used a variety of typefaces over the years, but everything i have seen that was designed solely by dieter rams used only akzidenzgrotesk, mostly in alllowercase. See more ideas about otl aicher, graphic design, max huber. Please practice handwashing and social distancing, and check out our resources for adapting to these times. Braun logo evolution otl aicher, logo design love, braun. Braun rallye shaver by florian seiffert 1971 with munich olympics logo by otl aicher volkswagens golf diesel 1977, first designed by giorgetto giugiaro in 1974 the apple iic by frog design hartmut esslinger, the first apple to use the snow white design language 1984. The process of critical analysis and reorientation was accompanied by an edition of books that is now part of the standard repertoire at colleges running design or economic studies courses.
With the two lecturers hans gugelot and otl aicher, a team had been created that was to go down in design history. But it was eight years later that otl aicher, design director for the munich 1972 games, developed a set of pictograms of such breathtaking elegance and clarity that they would never be topped. Graphic design, referenced by bryony gomezpalacio and. Pioneering brands for companies like braun and bulthaup, aicher was. He is best known for having designed pictograms for the 1972 summer olympics in munich that proved influential on the use of stick figures for public signage, as well as designing the typeface rotis. See more ideas about otl aicher, graphic design and design. Featuring an preface written by norman foster, the book chart the history of the. Otl aicher wrote books on several subjects including art and design. While for most people it must look cold, geometrical, stark, thats not the case for me. Otto otl aicher may 1922 1 september 1991 was a german graphic designer and. The original braun wordmark was designed by will munch in 1934, while a revised option of the braun logo came about in 1939. Otl aicher created the fsb logo now so familiar to friends of handle culture out of a stylised handle.
See more ideas about otl aicher, ulm and international typographic style. Otl aicher exhibition reveals a modernist identity for a small german. In moving through the history of thought and design, building and construction, he assures us of the possibilities of arranging existence in a humane fashion. The braun logo is wrongly attributed to otl aicher. Con il suo team attraverso diverse fasi prima di giungere a una soluzione definitiva. With eichler, wagenfeld, gugelot, and aicher, braun implemented its corporate vision of a wholly new language of design. Otl aicher may, 1922 september 1, 1991, also known as otto aicher, was a german graphic designer.
Along with his wife, inge scholl 19171998, and former bauhaus instructor max bill, he founded the hochschule fur gestaltung. See more ideas about book design, editorial design and graphic design. Otl aicher has 11 books on goodreads with 456 ratings. See more ideas about otl aicher, graphic design and munich. Jun 17, 2016 logo design otl aicher also helped to design the logo of the munich olympics. As ever he is concerned with the question of the conditions needed to produce a civilised culture. His work comes with romantic overtones, which makes it so special to me. Hfg ulm was a highly influential design school started in 1955 by otl aicher, max bill, and inge scholl. Analogous and digital kindle edition by aicher, otl. The logo of munich airport featuring letter m in a simple sansserif font is another one of his noted creations. Otl aicher s work is part of my childhood memories.
Aichers lufthansa logo otto otl aicher may 1922 1 september 1991 was a german graphic designer and typographer. It was inspired by a handle as unfussy as it was clever which the philosopher ludwig wittgenstein designed for the house built between 1926 and 1928 in vienna for his sister. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 summer olympics in munich are major achievements in the. Otl aicher, also known as otto aicher, was a german graphic designer and typographer. Otl aicher identities for olympic games munich braun and lufthansa identity. Files are available under licenses specified on their description page. When the german designer otl aicher died in 1991, a particular kind of graphic. See more ideas about logos, otl aicher and braun logo. The texts by reyner banham, max bill, kenneth frampton, tomas maldonado, and others reflect the always vigorous dialogue between theory and practice, and are accompanied by nearly 600 illustrations. Lufthansa, and his pictograms for the 1972 summer olympics in munich are major. Master the use of grids and do wonders with your designs. Graphic design, referenced by bryony gomezpalacio and armin vit. Otl aicher otl aicher, born in germany 1922, was one of the leading graphic designers of the 20th century as well as an educator and author. German designer otl aicher is best known for branding lufthansa, the 1972 munich olympics and founding the influential ulm school.
The first major launch event was the 1955 electronic exhibition in duesseldorf. Otl aicher 19221991 designed modernist modular symbols and then combined them into unequivocally clear language systems. Otl aicher many of his design programmes are still in use even if they where created 50, 40 or 30 years ago. Otl aichers writings are explorations of the world, a substantive part of his work. Shop authentic braun furniture and other braun furniture from the worlds best dealers. This list includes some of the most able and talented people in the field of german design, among them dieter rams, hans gugelot, and otl aicher. The world as design not only explores the mechanisms of creation but especially in the way we look at the world to convert every opportunity into a project. Otl aicher s most popular book is the world as design. Otl aicher helped to design the logo of the munich olympics, he went through several stages with his design team before finding the successful emblem.
See more ideas about otl aicher, graphic design and international typographic style. See more ideas about otl aicher, cover and olympic icons. Isny iconography, image courtesy of the otl aicher estate. Visual history of an airline is a book by lars muller. Otl aicher 1972 munich olympics boxing booklet ulm school. Otl aicher rewarded us for our analytic probings by producing the stylisedhandle logo so popular amongst handle culture enthusiasts today for fsb. Apr 17, 2015 otl aicher many of his design programmes are still in use even if they where created 50, 40 or 30 years ago. Munich germany olympics otl aicher radiant light logo pin. His work for isny im allgau pushed the boundaries of how a small town could represent itself through design. Otl aicher, famous for inventing the rotis font and his pictography. Otl aicher olympic icons, would be great to animate these guys. Corporate design braun logo logo design liebe logo guidelines visual design dieter rams design otl aicher beste logos typographie logo what others are saying wolfgang schmittel joined the braun design department as a freelancer in august of upon his arrival, he revised the braun logo and also gave it a reduced, constructively comprehensible form.
His works since the fifties of the last century in the field of corporate design, e. Otl aicher s isny is on show at ground floor space, tyers gate, se1 3hx, until 29 september 2017, coinciding with this years london design festival. Corporate design braun logo logo design liebe logo guidelines visual design dieter rams design otl aicher beste logos typographie logo master the use of grids and do wonders with your designs. Professors hans gugelot and otl aicher came on board and, with the braun team, designed a completely new radio and phonographic line. The design manual of munich 72 the joyful games by niggli. Otl aicher also helped to design the logo of the munich olympics. Pictograms designed by aicher, in use at the athens airport. Above the level of a railway guide, no book is quite free from aesthetic considerations, wrote george orwell in his essay why i write. He is best known for having designed pictograms for the 1972 summer olympics in munich. Reviewers of the german edition of this book have compared it to hans winglers book on the bauhausa definitive reference and source, containing a historical account of the school, a descriptive compendium of objects and designs produced there, an assessment of the schools curriculum, a profile of student life, and a roster of the faculty and guest instructors who taught.
The original braun wordmark was designed by will munch in while a revised option of the braun logo came about in saved by anthony ivol anthonyivol. See more ideas about logos, logos design and logo inspiration. Nov 26, 2012 spitz became interested in the history of the school in the 1990s when he worked alongside otl aicher, one of ulms founders along with inge scholl and max bill, and between 2004 and 2007 he was. A new book delves into the multifaceted talent of the german graphic. Braun dieter rams otl aicher mensa walter gropius workspace design museum exhibition starting school school design bauhaus. Otl aicher had helped to found the hugely influential hfg design school in ulm in the 1950s and had then worked for braun, forging its corporate identity with hans gugelot. I made this book as a project completion for binus international university. In his later career, aicher consulted the kitchen company bulthaup and developed rotis font family in 1888. Niggli verlag, braun publishing ag is raising funds for the design manual of munich 72 the joyful. He was renowned for his structural visual systems and typography.